Learning through the teams and players children love.
The GOAL (GO And Learn)™ app builds confidence in reading, numbers, and languages through short learning activities based on real team stories, facts, and challenges.
What do you learn in the
GOAL (GO And Learn)™ app?
GOAL (GO And Learn)™ is a learning app that helps children learn through the sports they love. It supports learning in ways that feel familiar, motivating, and enjoyable.
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Reading & words: Build vocabulary, comprehension, and confidence with language.
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Numbers & problem-solving: Practice numeracy skills through short, engaging activities.
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Languages & cultures: Learn new languages and explore football cultures from around the world.
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Team stories & values: Discover the history, values, and traditions behind the teams they love.
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Positive learning habits: Encourage curiosity, focus, and consistency without tests or pressure.
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Pronunciation & voice recording: Children record and listen to their own voices to build confidence and improve pronunciation.
All content is age-appropriate and designed to support learning gently and positively.
Why learning through fandom works
Children engage most deeply with things they care about emotionally. That’s why fandom works.
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GOAL (GO And Learn)™ uses the emotional connection children already have with their favourite teams and players to unlock learning.
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Fandom gives learning meaning and motivation.
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Emotional connection helps children focus and stay curious.
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Learning increases what children know about their teams and heroes.
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Knowledge builds confidence and strengthens identity.
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As children learn more, they don’t just enjoy learning; they become bigger fans, more confident learners, and more curious kids.
The GOAL (GO And Learn)™ app doesn’t force learning.
It builds on what children already love.
How the GOAL (GO And Learn)™ app works
GOAL is designed around how children already play, explore, and become fans. Children start with what they know and love - their team, players, and team stories - then build skills naturally through short, fun challenges. Each activity is quick, rewarding, and guided by their favourite teams and heroes, helping learning feel exciting instead of forced.
Progress is built through small wins. Children earn rewards, badges, and recognition as they learn, helping them see their improvement and stay motivated. Learning is structured but flexible, allowing children to explore at their own pace while gradually building confidence, knowledge, and a stronger connection to the teams and sports they love.
Features
Learn with your heroes
In the GOAL (GO And Learn)™ app, children don’t just learn about their favourite players – they learn with them. Real team and player content guides activities across reading, maths, languages, and more. From team facts in the Fan Zone to learning challenges in the Player Zone, their favourite teams become part of how they learn every day.
Acclerated Learning Cycle
Children start with familiar team facts and short activities they enjoy, which connect to what they want to learn. As they progress, challenges adapt and build, helping skills develop naturally through repetition and small wins. Learning is activated, skills are developed and consolidated, and then reviewed to ensure learning can be recalled.
Great rewards and prizes
Learning in GOAL comes with real rewards that matter. Children earn XP to become a Super Fan, compete locally or globally, and unlock exclusive prizes. From signed digital photos to shop discounts and weekly competitions, what they learn is rewarded in ways that keep them excited to come back and play again.
Team Endorsements
“The GO And Learn with Manchester City language app offers another exciting resource for us to connect with our global fanbase and we hope it provides a fun and educational way to accelerate learning.”
Nuria Tarre, Chief Marketing Officer for City Football Group
“It is brilliant that…our global fanbase will also be able to feel the positive impact of combining a love of Arsenal with learning English through GO And Learn with Arsenal.”
Alan Sefton MBE, Head of Arsenal
in the Community
About Us
Mudita Sports is an education-led sports technology company focused on helping the next generation learn through the things they already love.
The GOAL (GO And Learn)™ app was created by Mudita Sports, a team that believes:
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Learning should feel joyful, not stressful.
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Curiosity grows when learning feels meaningful.
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Sport can inspire confidence, motivation, and growth.
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Our Director of Learning has been recognised as one of the UK’s leading thinkers in education. He is the creator of the evidence-based Accelerated Learning Cycle, which is proven to work, used in thousands of schools, and was embedded in the UK government’s National Strategy training for primary and secondary schools.
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Our team has worked globally on education projects with leading sports teams and organisations, including FIFA, UEFA, the FA, Manchester United, FC Barcelona, Manchester City, PSG, Arsenal, Celtic, the J.League, and the JFA.
We work with teams and their foundations to help children learn in ways that feel natural, positive, and engaging.